In the last few years, the Fast Moving Consumer Goods (FMCG) sector hasbeen saddled with a plethora of issues, including foreign exchangevolatility, insecurity in food-producing states that pressured domestic inputprices, and unfavourable government policies. These issues culminated insignificant margin erosion for FMCGs in the last two years. However, weanticipate a sector-wide recovery in 2025. This rebound will be supportedby improving macroeconomic conditions, which should boost householdconsumption and ease input cost pressures. Additionally, productinnovation and expanded distribution networks are expected to boost salesgrowth and cascade to further bottom-line support.
