TCC successfully owns 90% of the local market share. Their value is based on offering product quality, maintaining brand awareness, innovation, packaging, and competitive pricing. Popular brands include as Embassy, Portsman, Sweet Menthol, Camel, Winston, and Crescent. The company works on providing products at different price points ranging from value to premium price segment. TCC also has a supply network that ensures the availability of its products throughout the country. It has 16 branches across the country and ensures distribution using wholesalers.